{"id":3778,"date":"2017-09-05T16:36:27","date_gmt":"2017-09-05T16:36:27","guid":{"rendered":"https:\/\/retailrebel.dk\/about-retail-rebel\/"},"modified":"2026-01-21T16:58:28","modified_gmt":"2026-01-21T16:58:28","slug":"about-retail-rebel","status":"publish","type":"page","link":"https:\/\/retailrebel.dk\/en\/about-retail-rebel\/","title":{"rendered":"About Retail Rebel"},"content":{"rendered":"

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About Retail Rebel<\/h1>\n

Rebelling since 2012<\/p>\n

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Back to basics-ish<\/h3>\n

In an industry obsessed with buzzwords and shiny frameworks, Retail Rebel\u00a0stand for something simpler. And more human. Back to basics – if you like.<\/p>\n

I don\u2019t believe in Excel sheets or KPIs as the drivers of good retail.\u00a0I believe in using them as tools – if and when they make sense.<\/p>\n

But never as replacements for gut feeling, customer connection or shop floor wisdom.<\/p>\n

Because here\u2019s the truth: <\/em>Retail has always been omnichannel.<\/em><\/strong><\/p>\n

Long before the buzzword existed, we sold on whatever platforms were available.<\/p>\n

Markets, craft workshops, stalls…<\/p>\n

And customer centricity? That\u2019s what small shops were built on.<\/p>\n

But somewhere along the way, the industry got distracted.\u00a0It bought into hype and hollow trends.\u00a0And in trying to \u201cthink big and innovative\u201d we forgot what made retail matter.<\/p>\n

That\u2019s why I created Retail Rebel.<\/p>\n

To bring the retail thinking back to the floor. Back to the people.<\/p>\n

Back to the part that\u2019s always made shops essential:<\/p>\n

Their ability to connect. To serve. To engage.\u00a0<\/strong><\/p>\n

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About Retail Rebel Rebelling since 2012Back to basics-ish In an industry obsessed with buzzwords and shiny frameworks, Retail Rebel\u00a0stand for something simpler. And more human. Back to basics – if you like. I don\u2019t believe in Excel sheets or KPIs as the drivers of good retail.\u00a0I believe in using them as tools – if and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-3778","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/retailrebel.dk\/en\/wp-json\/wp\/v2\/pages\/3778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/retailrebel.dk\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/retailrebel.dk\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/retailrebel.dk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/retailrebel.dk\/en\/wp-json\/wp\/v2\/comments?post=3778"}],"version-history":[{"count":11,"href":"https:\/\/retailrebel.dk\/en\/wp-json\/wp\/v2\/pages\/3778\/revisions"}],"predecessor-version":[{"id":4078,"href":"https:\/\/retailrebel.dk\/en\/wp-json\/wp\/v2\/pages\/3778\/revisions\/4078"}],"wp:attachment":[{"href":"https:\/\/retailrebel.dk\/en\/wp-json\/wp\/v2\/media?parent=3778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}